AdExchange insights

OpenRTB

Articles in this AdTech category.

Latest publishing

Published articles

3 live

A technical guide to OpenRTB bid responses, including price, impression mapping, creative data, deal context, tracking and seller validation.

Shaidur RahmanUpdated October 14, 202617 min read

Compare programmatic direct and open auctions by access, pricing, forecasting, scale, control and the role each can play in a hybrid media strategy.

Shaidur RahmanUpdated October 10, 202614 min read

Compare header bidding and waterfall monetization across competition, price discovery, latency, operational complexity and publisher yield.

Shaidur RahmanUpdated October 07, 202613 min read