Prepare media
Define duration, dimensions, codec and bitrate appropriate to the placement.
Ad formats
Video Advertising Built for Attention
Explore programmatic video advertising, in-stream and outstream inventory, publisher monetization, advertiser buying and measurable video delivery workflows.
Video advertising
Attention-led creative with measurable playback signals
Video campaigns need compatible placements, predictable playback behavior and clear measurement across starts, progress and completion.
Build creative in Creative Studio →Strengths
- High visual attention
- Playback measurement
- Multiple placement types
- Creative sequencing
Useful for
- Brand awareness
- Product storytelling
- Launch campaigns
- High-impact messaging
Video delivery
Treat video as a playback system, not just a file upload
Video advertising combines creative duration, bitrate, placement behavior, player compatibility and measurable playback events.
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15s creativeStart · 25% · 50% · 75% · Complete
Operating flow
How the workflow should progress
Validate player fit
Confirm the placement supports the required playback and interaction behavior.
Deliver predictably
Respect start, mute, autoplay and user-experience constraints for the environment.
Measure playback
Track starts, progress, completion and downstream outcomes.
Decision signals
What should be measured together
The share of eligible delivered video impressions that begin playback.
How much of the video is viewed before the playback ends.
A key contributor to file size, load time and playback quality.
The creative length that shapes both message density and completion probability.
Video planning
Video file-size estimator
Estimate approximate media size from duration and bitrate before encoding overhead, audio and container metadata.
Practical use
Where this capability creates value
Brand storytelling
Use motion and sound where the placement and user experience genuinely support it.
Product demonstration
Show features or process that are difficult to communicate in a static placement.
Launch campaigns
Coordinate high-attention creative with measurable playback and reach controls.
Overview
How this format fits programmatic delivery
Explore programmatic video advertising, in-stream and outstream inventory, publisher monetization, advertiser buying and measurable video delivery workflows.
What Is Programmatic Video Advertising?
Programmatic video advertising automates eligible buying, selling and delivery decisions for video inventory while applying compatible media, targeting, pricing and measurement rules.
In-Stream Video Advertising
In-stream video ads run within a compatible video-content experience, such as before, during or after primary video content, subject to player, duration and measurement requirements.
Outstream Video Advertising
Outstream video placements render video ads outside a traditional video stream, for example within article or feed layouts, where viewability and user-experience controls are especially important.
Programmatic Video Buying
Video buyers evaluate eligible supply using format, player, placement, device, pricing, quality and campaign signals. A compatible creative response still has to meet the seller's policy and technical requirements.
Video Advertising FAQ
Video delivery quality depends on compatible players, asset specifications, start behavior, measurement, latency and the user experience surrounding the placement.
FAQ
Frequently asked questions
What is the difference between in-stream and outstream video ads?
In-stream ads play within video content, while outstream ads appear in non-video environments such as articles or feeds using a dedicated video placement.
Can video ads be bought through RTB?
Yes, compatible video inventory can be transacted through real-time programmatic auctions when the buyer, seller and creative all support the required video specification.
Explore more
Related AdExchange resources
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