Build
Create the format with the assets, motion and interaction required for the campaign.
Creative Studio
Build video advertising for display experiences
Prepare video, in-banner video and interactive video creative with preview, playback checks and campaign-ready digital advertising workflows.
Creative workflow
Design, validate and prepare the format for campaign delivery
Every creative format should move through a predictable build, preview, QA and delivery-preparation process instead of being treated as a one-off asset.
Preview
Review layout and behavior across the intended sizes, devices and interaction states.
Validate
Check click behavior, performance, accessibility, browser support and security requirements.
Prepare
Package the approved creative for the compatible campaign and placement workflow.
Video creative
Build video around playback behavior and measurable progress
Video creative needs more than a media file: duration, bitrate, captions, player behavior, start conditions and completion events all affect delivery quality.
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Operating flow
How the workflow should progress
Build
Assemble the creative with a clear message, compatible assets and an explicit click or interaction path.
Preview
Review the experience at the intended dimensions, device context and major interaction states.
Validate
Check weight, browser behavior, accessibility, security, timing and fallback behavior before campaign use.
Prepare
Package the approved creative for a compatible delivery workflow with measurable events.
Decision signals
What should be measured together
Creative length and message density.
Data rate affecting media size and playback quality.
How much of the creative is viewed before playback ends.
Text support for silent or accessibility-conscious playback contexts.
Practical use
Where this capability creates value
Brand story
Use motion, pacing and sound where the placement supports a richer narrative.
Product demo
Show product behavior that a static frame cannot communicate clearly.
Launch video
Coordinate high-attention media with measurable playback and reach.
Overview
What this creative workflow includes
Prepare video, in-banner video and interactive video creative with preview, playback checks and campaign-ready digital advertising workflows.
From idea to campaign-ready creative
You do not need to know the technical name of an ad format. Choose the experience you want, add your media and message, preview the result, validate it and prepare it for delivery.
Start with an ad experience, size or creative goal that matches your campaign.
Add media, copy, motion and interactions, then review the creative across supported sizes.
Check creative requirements before export, publishing or campaign delivery preparation.
More than a static banner
Build experiences ranging from lightweight display creative to richer motion, interaction, 3D, video and data-driven advertising.
Responsive motion and animated display creative for modern web advertising.
Carousels, reveals, expandable experiences and interactions designed to invite engagement.
Use depth, rotation and product-focused formats such as the In-Banner Spinning Cube.
Creative Studio questions, answered clearly
Short, direct answers help people, search engines, voice assistants and AI discovery systems understand the capability without technical jargon.
Yes. Creative Studio is designed around visual creative workflows so advertisers can build, preview and prepare supported ad formats without manually coding each creative.
The Studio covers display, HTML5, rich media, interactive, 3D, animated, video, playable, high-impact and dynamic creative workflows as supported by the platform.
Creative Studio is connected to the AdExchange advertiser workflow so a validated creative can move toward campaign use, preview and delivery preparation.
Supported creative formats can be authored and reviewed across registered sizes and responsive device profiles before campaign delivery.
Find the experience that fits your idea
Ready to create?
Build the creative, validate it and move it into your advertising workflow.
FAQ
Frequently asked questions
What should be validated in video ad creative?
Validate encoding, dimensions, duration, audio behavior, playback controls, poster or fallback behavior and placement compatibility.
Can video be used inside a banner?
It can be used in compatible in-banner or interactive formats when the placement, browser and delivery rules support the experience.
Explore more
Related AdExchange resources
Next step