Topic entities

Tags

Browse topic entities attached to published AdExchange.bd articles, including standards, marketplaces, bidding concepts and monetization signals.

How tags work

Use tags to follow specific AdTech entities

01Standards & protocols

Entities such as OpenRTB and supply-chain transparency standards.

02Auction mechanics

Bid request, pricing, fill, win-rate and marketplace decision concepts.

03Measurement & quality

Delivery, viewability, traffic quality and outcome terminology.

04AI & creative

Optimization, targeting, creative intelligence and modern ad-format topics.

Entity map

Follow specific concepts across the wider stack

01Auction entities

Bid request, bid response, floor price, win rate and auction mechanics.

Inventory, placement, fill, viewability, quality and publisher-side indicators.

Campaign, audience, pacing, bidding, conversion and advertiser-side indicators.

ads.txt, sellers.json, supply-chain and quality-related reference entities.

Format, size, interaction, video and HTML5 delivery concepts.

Bid, campaign, audience, contextual, creative and yield decision concepts.

Explore related knowledge →

Editorial method

From concept to operational decision

AdTech terms are useful only when they connect to a real workflow. AdExchange.bd articles are structured to move from definition and system context into trade-offs, controls and measurable application.

01DefineExplain the term or system boundary clearly.

02ConnectShow where it sits in the programmatic stack.

03EvaluateCompare trade-offs, quality signals and constraints.

04ApplyTranslate the concept into a measurable workflow.

OpenRTB4 published articles ad exchange3 published articles bid request3 published articles Open Auction2 published articles deal ID1 published articles fill rate1 published articles PMP1 published articles private marketplace1 published articles programmatic advertising1 published articles

Related reference paths

Connect tags to the core programmatic systems

PlatformProgrammatic Advertising

Understand the full inventory-to-delivery workflow.

MarketplaceAd Exchange

See how eligible supply and demand meet through auction logic.

StandardOpenRTB

Explore bid requests, responses and real-time integration concepts.

ReferenceAdTech Glossary

Look up the technical terms behind modern digital advertising.