Supply enters
Publisher inventory is represented with eligible placement, environment and supply-path information.
ad exchange
Where Quality Supply Meets Intelligent Demand
AdExchange.bd is a programmatic ad exchange connecting publisher supply and advertiser demand through real-time bidding, OpenRTB and multi-format auction workflows.
Exchange workflow
A marketplace built around real-time decisions
The exchange sits between eligible supply and demand, applying marketplace rules before any winning creative is delivered.
Demand qualifies
Compatible campaigns and buyers are filtered by targeting, creative, budget and policy constraints.
Bids compete
Eligible bids compete under the auction logic and timing rules configured for the marketplace.
Winner delivers
The selected ad is returned for delivery while reporting records the measurable outcome.
Auction marketplace
See how eligible supply and demand meet in the auction
An ad exchange is useful when inventory, demand eligibility, pricing, auction timing and winning delivery remain explicit and measurable.
SupplyEligible impression
AuctionWinner $2.18rules + timeout + price
Operating flow
How the workflow should progress
Supply enters
Publisher inventory arrives with placement, format, environment and supply-path information.
Demand qualifies
Campaign, creative, targeting, budget and policy rules define eligible buyers.
Bids compete
Eligible bids compete under the marketplace auction and timeout rules.
Winner delivers
The selected response proceeds to creative delivery and measurable reporting.
Decision signals
What should be measured together
The number of compatible demand paths able to participate.
Pricing constraints and submitted bid value considered by the auction.
How often submitted bids become winning auction outcomes.
Time consumed by request, demand evaluation and auction completion.
Auction economics
Exchange auction scenario
See how bid price, floor price and assumed win rate affect estimated winning impressions and media spend.
Practical use
Where this capability creates value
Publisher demand access
Expose eligible supply to compatible buying demand through explicit marketplace rules.
Advertiser reach
Access compatible inventory without treating every impression as equally valuable.
Partner connectivity
Use standard request/response contracts to support interoperable demand and supply systems.
Overview
Key capabilities and operating principles
AdExchange.bd is a programmatic ad exchange connecting publisher supply and advertiser demand through real-time bidding, OpenRTB and multi-format auction workflows.
Ad Exchange vs Ad Network
An ad exchange is primarily a transaction marketplace that connects eligible supply and demand through auction or deal logic. An ad network traditionally packages, represents or resells inventory under its own commercial model; the two concepts can overlap operationally but are not the same.
Ad Exchange vs SSP
An SSP is supply-side technology used by publishers to manage programmatic inventory and demand access. An ad exchange is the marketplace layer where eligible buyers and sellers can transact; an SSP may connect into or operate exchange-like auction capabilities.
Ad Exchange vs DSP
A DSP represents buying demand and decides whether and how much to bid for eligible impressions. An ad exchange connects that buying demand with publisher supply and applies marketplace or auction rules.
Publisher Supply
Publisher supply enters an exchange through configured websites, apps, placements, formats and monetization rules. Quality, policy, transparency and eligibility controls determine which opportunities can participate.
Advertiser Demand
Advertiser demand reaches the marketplace through campaign or buying platforms that evaluate impression opportunities, targeting signals, creative eligibility, pricing and budget constraints before bidding or declining.
FAQ
Frequently asked questions
Is an ad exchange the same as real-time bidding?
No. An ad exchange is the marketplace or transaction layer; real-time bidding is one auction method that an exchange can use.
Why do publishers and advertisers use an ad exchange?
Publishers can access competitive demand while advertisers can evaluate eligible inventory through software-driven buying and measurement workflows.
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Related AdExchange resources
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